Abbey National Rebranding

  • 24th June 2005
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  • Filed Under: Weblog
  • tagged with: design, branding

I was a little confused when I started seeing what looks like a technology company logo popping up on bank up and down the country. Especially since said bank had only recently rebranded with a slightly bizarre gradiented effort. Turns out the original rebranding was so unsuccessful that it's been ditched already. How much did the fiasco cost Abbey National? 11 MILLION POUNDS!

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