Blogging for credibility

I've just been reading about Squidoo and its aim to provide a place for people to mark out their ground as experts and make money from what they write about. Mike Rundle and Michael Arrington were both quick to point out that just starting a blog would accomplish this and Wikipedia provides space for the rest.

Why is this interesting? Well, it's interesting because it demonstrates the shift in how people perceive blogs. I still remember when people associated blogs with online diaries; these days they seem to have more in common with magazines. Not all of them, mind you, and I'm sure they are perceived differently across demographics but I think it's an interesting shift: Blogging for credibility is now a given.

A perfect example of this is Pete Cashmore's Mashable site. It's a blog on Web 2.0... That's it. It's well written, updated regularly, on topic and, well, very good. What interested me was the two main navigation links at the top left - home and consulting. The blog says 'credible' and he says 'hire me'.

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