Proper SEO

SEO's back in the blogs with Keith Robinson's 7 Simple Techniques (pdf) article for Marketing News, and while it's hot I thought I'd share another link. I'm working at Wordtracker at the moment and to get myself oriented I set about reading every SEO article I could get my hands on. Of all of them, this one explained what modern search engine optimisation actually is: An Ingenious Way to Use Wordtracker. None of that invisible keywords stuff; it's all about good content. But more that that, it's about good RELEVANT content. If you can find a niche in your market you can target it but gathering together useful material on the subject. This will benefit the people who visit your site searching for that topic and as a result they are more likely to trust you and increasingly likely to buy from you. That's marketing, not black magic.

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