Yahoo Mindset
- 20th September 2005
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- Filed Under: Weblog
From a user experience point of view this is a magical development... The good folk at Yahoo have identified that people search with different tasks in mind and come up with Yahoo Mindset. It's only a small tweak on the surface, and not something that had ever occurred to me to want, but after battling with search results noise while trying to buy something online recently, I think this is a very exciting addition. And it's incredibly simple: a slider to describe the kind of search you are performing. Are you researching or shopping? Two distinct mindsets. I will be playing with this in the coming weeks.
This reminds me of something I've been battling with recently - gleaning user requirements from user feedback. Identifying what's not said as well as what is; tracing a series of requests for interface tweaks to their source in a deeper-rooted problem. I've still not got this nailed down though. I can sit here and stare at feedback notes for hours and not come up with anything until my walk home when it suddenly occurs to me what's been staring me in the face all day. Interface design is a fine art but interface redesign is a black art...
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