Zeldman on Amnesty International

Happy Cog, Zeldman's studio, have just announced their redesign of Amnesty International USA's website, and a fine job they've done. On top of this they've helpfully decided to write up the process.

Now, the most interesting thing here is the header navigation system they've adopted, something close to my heart at the moment. I considered something similar for a site I'm doing at the moment but disgarded it because the categories didn't balance enough for my liking. Now I've seen how well it works in practice I'm kicking myself for not persevering. On the other hand, I'm certain that we're working with a tighter budget and with less time... [sigh].

I also really like the colour scheme they've chosen... It's vibrant, exciting and a huge departure from what I expect from Amnesty - but in a good way. It reminds me slightly of Oxfam actually. The home page makes good use of imagery, something that's always sold good causes to me, combined with a simple two column layout presenting the news alongside what you can do to help. It's very well thought out and I think it'll do very well for Amnesty.

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